Client
LeasePlan is one of the world's leading renting companies, with 1.9 million vehicles in over 30 countries.
Challenge
Humanize the brand in the eyes of those who follow it, making renting closer and more attractive to the end consumer.
Solution
We've created a new strategy for positioning the brand on the networks, with the structural concept of Freedom, placing the consumer at the center of communication.
Alongside this, we have developed unique and differentiating guidelines, with international alignment, reinforcing the aesthetics of communication.
