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governo de cabo verde -pnsic
  • branding
  • creative concept
  • web design
  • presentations
  • video

Client

Through the Ministry of Internal Affairs, the Government of Cape Verde launched PNSIC, the National Homeland Security and Citizenship Programme, which aims to restore values such as citizenship and end the feeling of insecurity in the country.


Challenge

Cape Verde is made up of ten islands with significant differences between them. PNSIC is for all of them and all inhabitants. There was a great challenge: finding a concept that would make clear that this programme involves everyone and depends on everyone to succeed.

Solution

We created the Parte de Nós (part of us) concept, which made very clear that this programme is not a one-sided programme of the government for the population. It is a programme for everyone and depends on everyone's responsibility. With the design of the islands, the logo seeks to show the necessary commitment of everyone.

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